OlyverApp: Business Managament for Entrepreneurs

The internet and social media are critical marketing tools, and cutting through the noise and reaching people online is challenging. We're not marketing gurus, but here are 5 things not to do.

Some twitheads give business advice like they're recently-fired fortune cookie writers.

The Post	Why We're Groaning
Stupid Bromides	Some twitheads give business advice like they're recently-fired fortune cookie writers. "Follow your passion." "Find the one thing you really love and do it better than anyone else." "Your business is only as great as the people you work with." Really? You get lucky numbers and a word of the day with those tweets? Share meaningful advice your followers can use and that demonstrates your expertise.
Soliciting from New Connections	No, we don't need a web developer. Or a personal trainer. Or a remote team. Or an alpaca herder. Or anything else you might be selling. Cold messaging new LinkedIn contacts is lousy marketing. Find a better way to spread the word about your products and services.
Bragging	Success stories are powerful motivators. They remind entrepreneurs that good ideas and hard work can eventually be rewarded. But boasting about your business' worth, revenue, or profits for its own sake is obnoxious. There are better ways to show off your success - like thanking investors, employees, and customers.
Bragging about the Wrong Thing	Bragging that you raised money without providing context suggests that you don't understand the difference between investment and profits. The former is a means to an end, and plenty of ventures that raise money ultimately fail. You should be proud to bring in new investors, but get your messaging right. A vote of confidence from experienced investors is a great way to encourage potential customers to give your products and services a look.
Whatever This Is . . .	"The unicorn startup founded by art industry gurus just delivered investors a net IRR of 30%+ in 2020 and 2021, from the sale of two works." Are you selling, bragging, or trying to get laid? Feel free to "use the lingo" but at least convey a substantive thought the audience will understand.

The Post

Why We're Groaning

Stupid Bromides

Some twitheads give business advice like they're recently-fired fortune cookie writers. "Follow your passion." "Find the one thing you really love and do it better than anyone else." "Your business is only as great as the people you work with." Really? You get lucky numbers and a word of the day with those tweets? Share meaningful advice your followers can use and that demonstrates your expertise.

Soliciting from New Connections

No, we don't need a web developer. Or a personal trainer. Or a remote team. Or an alpaca herder. Or anything else you might be selling. Cold messaging new LinkedIn contacts is lousy marketing. Find a better way to spread the word about your products and services.

Bragging

Success stories are powerful motivators. They remind entrepreneurs that good ideas and hard work can eventually be rewarded. But boasting about your business' worth, revenue, or profits for its own sake is obnoxious. There are better ways to show off your success - like thanking investors, employees, and customers.

Bragging about the Wrong Thing

Bragging that you raised money without providing context suggests that you don't understand the difference between investment and profits. The former is a means to an end, and plenty of ventures that raise money ultimately fail. You should be proud to bring in new investors, but get your messaging right. A vote of confidence from experienced investors is a great way to encourage potential customers to give your products and services a look.

Whatever This Is . . .

"The unicorn startup founded by art industry gurus just delivered investors a net IRR of 30%+ in 2020 and 2021, from the sale of two works." Are you selling, bragging, or trying to get laid? Feel free to "use the lingo" but at least convey a substantive thought the audience will understand.

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